Skip to main content

Website Design Company for SaaS, Ecommerce, Healthcare & B2B Brands.

  • Custom UI/UX website design by senior designers – not template shops or page-builder themes
  • Conversion-led layouts, WCAG 2.2 accessibility, and Core Web Vitals designed in from the first wireframe
  • Clickable Figma prototypes every week, and designers who’ve shipped sites that turned traffic into pipeline
  • 100% Figma Files, Design System & IP Ownership
  • Senior-Led UI/UX Designers Across Six Verticals
  • Built To Convert CRO, Accessibility & Speed From Wireframe One
★ ★ ★ ★ ★ 4.9/5 avg. client rating · 98% retention · Top-rated
Trusted by ambitious teams

Built with teams that expect more.

A selection of organisations that have trusted Techora to design, build, and scale critical digital products.

Service breakdown

What we build under website design.

Eight practice areas - each with defined deliverables, technology tags, and deep links where a dedicated spoke exists.

UI/UX

Custom website UI/UX design

  • Bespoke layouts built from your content, not a purchased theme
  • User flows and wireframes validated before visual design
  • Responsive, mobile-first design for every breakpoint
  • Clickable Figma prototypes your stakeholders can test
Figma FigJam Maze
SaaS & B2B

SaaS & B2B website design

  • Positioning-led homepages that explain complex products fast
  • Pricing, comparison, and demo-request pages built to convert
  • Case study libraries and gated content that feed your CRM
  • Product tours and interactive feature walkthroughs
Figma Webflow HubSpot
E-Commerce

Ecommerce website design

  • Product, collection, and cart UX tied to measured conversion rate
  • Mobile-first checkout designed to cut abandonment
  • Merchandising layouts for launches, bundles, and festive peaks
  • Design handed off ready for Shopify or WooCommerce build
Shopify Figma Klaviyo
Landing Pages

Landing page design for paid campaigns

  • Message-matched pages for every Google and Meta ad group
  • Above-the-fold layouts built around one conversion goal
  • Variant designs ready for A/B testing from launch day
  • Form UX that lifts lead volume without lowering lead quality
Unbounce Webflow VWO
Redesign

Website redesign services

  • UX, analytics, and SEO audit before a single design decision
  • Heatmap and session-recording review of what users really do
  • Redesigns that keep your rankings - URL and content mapping, not a hope
  • Phased rollouts, so a redesign never becomes a launch-day gamble
Hotjar GA4 Screaming Frog
Design Systems

Design systems & brand-to-web

  • Typography, colour, and spacing tokens your developers can ship
  • Reusable component libraries in Figma and code
  • Brand guidelines translated into accessible web patterns
  • Documentation so new pages stay on-brand without us
Figma StorybookTokens Studio
No-Code

Webflow & Framer websites

  • Pixel-accurate builds straight from the approved design
  • CMS collections your marketing team can edit without a developer
  • Interactions and motion that stay fast on mobile
  • Hosting, SEO settings, and handover training included
Webflow Framer Lottie
CRO & Accessibility

Conversion & accessibility design

  • CRO sprints driven by funnels, heatmaps, and test results
  • WCAG 2.2 AA design review and remediation
  • Performance-aware design: image, font, and motion budgets
  • GA4 event maps so every design change is measured
VWO axe Lighthouse
Technology stack

Mobile stacks your marketing lead can validate.

Tabbed by category - not a tool religion. We pick Webflow, Shopify, WordPress, or headless based on who edits the site and what it has to convert.

  • Figma
  • FigJam
  • Framer
  • Adobe CC
  • Spline
  • Lottie
  • Tokens Studio
Complimentary design review

Have a website redesign in mind? Let's scope it in a week.

A senior designer - not a salesperson - reviews your current site and returns a UX teardown with quick wins within one business day. If your site only needs a few fixes, not a redesign, we'll say that too.

Engagement models

Three ways to engage for website design.

Same senior design bar across every model - pick the shape that matches your roadmap and internal capacity.

01 PREDICTABLE DEDICATED TEAM RETAINER

Dedicated Design Pods

Senior UI/UX designers, a CRO specialist, and a front-end designer-developer who embed directly into your marketing team. Best for brands running always-on campaigns, frequent landing pages, and continuous site optimisation without a hiring cycle.

Deploy a dedicated pod → →
02 SPRINT-BASED TIME & MATERIALS BILLING

Agile Design Capacity Scaling

Flexible access to specialised UX researchers, visual designers, and Webflow experts for fluid scopes. Scale capacity up or down through fast-moving sprints tied strictly to your actual weekly requirements.

Estimate your project → →
Case studies

Websites we've designed - with numbers.

Industry · Challenge · Solution · Outcome. See all work →

SaaS · B2B Website Redesign

Ledgerline - Turning a Feature-Heavy SaaS Site Into a Demo Engine

A homepage listing 40+ features buried the demo CTA, confused buyers about who the product was for, and pushed paid-search cost per lead past $380.

A positioning-led redesign with role-based landing paths, a two-step demo form, and message-matched ad pages – 2.4× more demo requests, 38% lower cost per lead, and a 1.6s mobile LCP.

Read case study →
Healthcare · Patient Experience

CareNest Clinics - Designing Online Booking Patients Actually Finish

Twelve clinics ran on separate, inaccessible sites with no online booking, so 80% of appointments still came through a busy phone line.

One accessible design system across every location, a three-step booking flow, and provider search by symptom - 41% of appointments now booked online and full WCAG 2.2 AA conformance.

Read case study →
Premium E-Commerce · Shopify Redesign

Kaavya Home - Redesigning a Handloom Storefront for Mobile Buyers

82% of traffic arrived on mobile, but a desktop-first theme, slow image-heavy pages, and a five-step checkout left most carts abandoned.

A mobile-first Shopify redesign with story-led product pages, a one-page checkout, and bundle merchandising – 47% higher mobile conversion, 22% higher average order value, and zero ranking loss.

Read case study →
Why Techora

Why us for website design - specifically.

Not generic agency claims. Differentiators that matter when you're evaluating a website design partner.

Test

Weekly clickable prototypes

A real Figma prototype every sprint, not a moodboard and a promise. Your stakeholders click through the actual journeys on their actual phones before anything goes to build.

CRO

Conversion as a design requirement

Every page starts with one measurable goal. Heatmaps, funnel data, and A/B test plans shape the layout - so design decisions are defended with numbers, not taste.

Both

Design and build under one roof

Designers who understand Webflow, Shopify, WordPress, and Next.js constraints - so what you approve is what ships, without a painful hand-off to a separate dev shop.

A11y

WCAG 2.2 AA · Core Web Vitals-aware

Colour contrast, focus states, motion, and image budgets are designed in from wireframe one - not flagged by an audit a week before launch.

Delivery process

Seven phases from discovery to launch.

A cadence built for design work - a clickable prototype every week, no black-box sprints.

  1. Discovery & UX audit

    Map audiences, goals, competitors, and what your current analytics and heatmaps reveal. Exit with a prioritised problem list, sitemap, and success metrics.

  2. Content strategy & information architecture

    Sitemap, page hierarchy, and messaging built from real content - not lorem ipsum. Conversion paths and form flows agreed before any visual design.

  3. Wireframes & user flows

    Low-fidelity wireframes for every key template, tested with real users. Layout problems fixed while they're still cheap to fix.

  4. UI design & design system

    High-fidelity designs, responsive breakpoints, and a reusable component library. Clickable prototypes reviewed with your team every week.

  5. Usability, accessibility & performance review

    Usability tests, WCAG 2.2 AA review, and image, font, and motion budgets checked against Core Web Vitals. Fixed in design, not logged as debt.

  6. Build handoff & launch

    Developer-ready specs, tokens, and assets - or we build it ourselves. URL mapping, analytics events, and design QA on the live site before launch.

  7. Optimise & grow

    A/B tests, new landing pages, and CRO sprints from real user data. Optional retainer for campaigns, seasonal refreshes, and ongoing design work.

FAQ

Website design questions, answered.

Cost, timelines, platforms, and ownership - the decision-stage questions your marketing team will ask.

Cost tracks scope: number of unique page templates, depth of custom design, research and testing, and whether you need design only or design plus build. We give you a line-item estimate after a scoping call, before any commitment – so you can compare it against other quotes on the same terms.

A focused marketing site typically takes 2–4 weeks from discovery to approved design. A larger redesign with research, a design system, and 15+ templates usually runs 6–10 weeks. You’ll see a clickable prototype every week, not just a final reveal.

Design decides what the site says, how it’s structured, and how it looks and feels – research, content, wireframes, UI, and prototypes. Development turns the approved design into a working site. We do both under one roof, so nothing gets lost in the hand-off.

Custom, every time. We design from your content, audience, and conversion goals rather than a purchased theme. Where speed matters, we build a reusable design system so new pages stay consistent without starting from scratch.

It depends on who edits the site and what it has to do. Webflow suits design-led marketing sites your team updates visually. WordPress suits content-heavy sites with frequent publishing. Shopify suits product-led commerce. Headless earns its place when speed and multi-channel content matter most. We recommend a platform after understanding your team, not by default.

Not if it’s done properly. We audit existing URLs, traffic, and rankings before design starts, keep high-performing content in the new structure, map every redirect, and monitor Search Console through launch. Rankings usually hold and often improve, because the new design is faster and clearer.

Every page gets one primary goal and a measurable KPI. We base layouts on heatmaps, funnel data, and user testing, set up GA4 events at launch, and plan the first A/B tests before go-live – so you can see which pages and campaigns produce leads, not just traffic.

You do – 100%. Figma files, the design system, fonts and asset licences, the code, and hosting accounts are set up under your accounts from day one. Nothing is locked to us.

Yes. We design message-matched landing pages for each ad group, with variants ready for A/B testing and conversion tracking wired in – which typically improves Quality Score and lowers cost per lead.

Yes – that’s a design requirement, not an afterthought. We deliver editable sections, a documented design system, and a short training session, so your marketing team can launch pages and swap campaigns independently.

What are website design services?

Website design services cover everything that decides how a website looks, reads, and works for the people using it, before and alongside the code that makes it run. A professional website design company takes a business goal, such as more demo requests, more online bookings, or more checkout completions, and turns it into a site structure, page layouts, and a visual system that move visitors towards that goal.

A full website design engagement typically includes:

  • Discovery and UX research: audience interviews, competitor review, analytics and heatmap analysis to find where the current site loses people.
  • Information architecture: the sitemap, page hierarchy, and navigation that help visitors find what they need in as few clicks as possible.
  • Content strategy and messaging: what each page must say, in what order, to answer buyer questions and objections.
  • Wireframes and user flows: low-fidelity layouts that test structure and conversion paths before visual design starts.
  • UI design and design system: typography, colour, spacing, components, and responsive layouts for mobile, tablet, and desktop.
  • Prototyping and usability testing: clickable prototypes that real users and stakeholders test before build.
  • Accessibility and performance by design: WCAG 2.2 AA contrast, focus states and motion rules, plus image and font budgets that protect Core Web Vitals.

The output isn’t just a set of attractive screens. Good website design services deliver a tested, documented design that developers can build accurately and marketers can extend, and that is measured against a business KPI after launch.

Website design vs. website development: what’s the difference?

Website design decides what the site is: its structure, messaging, user journeys, and look and feel. Website development decides how it runs: turning the approved design into working code on a CMS or framework, connecting integrations, and making it fast, secure, and stable in production.

Website design Website development
Core question What should users see, understand, and do? How do we make it work reliably at speed?
Main outputs Sitemap, wireframes, UI designs, design system, prototypes Code, CMS setup, integrations, hosting, QA
Typical tools Figma, FigJam, Maze, Hotjar WordPress, Shopify, Webflow, Next.js, Git
Measured by Conversion rate, usability, task completion, engagement Page speed, uptime, security, bug count
Who does it UX researchers, UI designers, content strategists Front-end, back-end, and CMS engineers

The two overlap more than most buyers expect. A design that ignores platform limits gets compromised during build; code written without a design system drifts off-brand within months. That’s why the most common failure in website projects is the hand-off between a design agency and a separate development shop, where intent, detail, and accountability get lost.

Working with one team that handles both website design and development means the designers know what Webflow, Shopify, or WordPress can do, developers are involved from wireframes onwards, and one partner owns the result from first sketch to launch.

Seven signs your website needs a redesign

A website redesign is a significant investment, so it should be driven by evidence, not boredom with the current look. These seven signs mean your site is costing you revenue:

  1. Your conversion rate is falling while traffic holds steady. If visitors still arrive but fewer enquire, book, or buy, the site, not your marketing, is the bottleneck.
  2. Mobile visitors bounce far more than desktop visitors. Most traffic is now mobile. A site designed desktop-first with mobile as an afterthought loses those visitors in the first few seconds.
  3. Your pages are slow. If Google PageSpeed Insights or Search Console flags poor Core Web Vitals, heavy images, bloated themes, and too many scripts are hurting rankings and conversions at the same time.
  4. Your messaging no longer matches your business. New products, a new audience, or a new market with an old website means buyers get the wrong story about what you do.
  5. Your marketing team can’t update the site without a developer. If launching a landing page takes weeks, you’re losing campaigns and paying agency fees for simple changes.
  6. The site fails accessibility checks. Low contrast, missing alt text, and keyboard traps exclude users and increasingly create legal exposure, especially in healthcare, education, and finance.
  7. It looks dated next to your competitors. Buyers judge credibility in seconds. If competitors look more modern and trustworthy, you lose deals before a conversation starts.

If three or more apply, a structured redesign, starting with a UX and analytics audit rather than a new colour palette, will usually pay back faster than more ad spend. If only one or two apply, targeted fixes may be enough, and a good website design partner will tell you so.

Custom website design vs. templates

Templates and pre-built themes promise a fast, cheap launch. Custom website design costs more upfront but is built around your content, audience, and conversion goals. The right choice depends on what the website has to do for your business.

Factor Template or theme Custom website design
Upfront cost Low Higher
Time to launch Days to a few weeks 4–12 weeks
Brand differentiation Looks like thousands of other sites Unique to your brand and positioning
Conversion design Generic layouts not tied to your funnel Built around your buyer journey and KPIs
Performance Often bloated with unused features and plugins Lean code with only what you need
Scalability Hard to extend without breaking the theme Design system built to grow with you
Accessibility Varies widely; often not WCAG-compliant WCAG 2.2 AA designed in from the start

A template makes sense when you’re validating a new idea, have a very small budget, or need a simple brochure site for a short period.

Custom website design makes sense when your website generates leads or revenue, you compete in a crowded market where trust matters, you run paid campaigns that need high-converting landing pages, or you need the site to grow with new products, markets, and content.

For most growing businesses, the hidden costs of a template add up: lower conversion rates, slower pages, workarounds for missing features, and an eventual rebuild. Measured over two to three years, custom design is often the cheaper option.

Website design mistakes that kill conversions

Most underperforming websites don’t fail because they look bad. They fail because of design decisions that quietly push visitors away. These are the mistakes we see most often in website audits:

  1. No clear primary action. Pages that offer five equal buttons (“Learn more”, “Contact”, “Download”, “Subscribe”, “Book a demo”) make visitors choose, so many choose nothing. Every page needs one goal and one dominant call to action.
  2. Feature-led messaging instead of outcome-led messaging. Visitors want to know what changes for them, not a list of features. Lead with the problem you solve and the result they get.
  3. Designing for desktop first. Layouts that look great on a large monitor often collapse on mobile into long scrolls, tiny tap targets, and hidden CTAs.
  4. Slow, heavy pages. Oversized hero images, autoplay videos, and too many third-party scripts push load times past the point where visitors wait.
  5. Long, intimidating forms. Every extra field lowers completion. Ask only for what sales genuinely needs at that stage, and use multi-step forms for longer journeys.
  6. Hiding trust signals. Client logos, reviews, case study results, certifications, and security badges belong near decision points, not buried in a footer.
  7. Sending ad traffic to the homepage. Paid visitors expect the page to match the ad they clicked. Message-matched landing pages consistently convert better and improve Google Ads Quality Score.
  8. Ignoring accessibility. Poor contrast, unlabeled buttons, and keyboard traps shut out users with disabilities and frustrate everyone else too.
  9. Launching without tracking. Without GA4 events, heatmaps, and conversion goals, there’s no way to know which design changes help and which hurt.

The fix isn’t a prettier design. It’s a conversion-led process: research first, one goal per page, mobile-first layouts, measured launches, and continuous A/B testing after go-live.

Start your app

Tell us what you're trying to build.

Share your app idea and target platforms — a senior mobile engineer replies within one business day. No sales handoff, no pitch deck.






    NDA available · Your project details stay confidential · No sales spam. Privacy Policy
    Start a chat